Could This Be The Time To Get Into Emerging Markets?

Did you know that the Russian stock marketspell long-term bad news for emerging market
grew by a staggering 89.56% over the last year?stocks. This may have been true in the past, but
Or that the Egyptian stock market grew by a nois much less relevant nowadays. Many of the
less impressive 57.98% a year over the last fivehotter markets, which suffered bad falls last May,
years? Performance records in the emerginghave already bounced back. Anyway, it is a great
markets of Eastern Europe, Asia, the Middle Eastmistake to lump all emerging markets together.
and South America have been nothing short ofEach one needs to be considered on its strengths
spectacular. Furthermore, an impressive numberand weaknesses, just as individual stocks do.
of companies in these emerging markets areThere is huge difference between, say, Thailand
rapidly turning themselves from regional successand Brazil in the same way that there is a huge
stories into huge multi-national conglomerates. Asdifference between, say, Delta and Ryanair.How
the UK's Investors Chronicle recently reported: 'Ifcan you buy a little piece of the emerging market
you are looking for decent, relatively cheap,action? If you are willing to do the research you
relatively safe stocks you no longer have to limitcould invest directly. A good source of information
your choice...the world is quite literally youris Boston Consulting's RDE 100 list. The initials 'RDE'
oyster.'Does it make sense, however, for a small,stand for 'Rapidly Developing Economies' and the
cautious, private investor to put his or her hardlist comprises 100 firms from developing
earned cash into this sector? For those who haveeconomies that are leading the pack when it
already built up assets closer to home the answercomes to globalising their businesses. The list is to
could well be 'yes'. We live in a global economy,be found at Some are already global players
stock markets historically outperform all otherincluding heavyweight names such as Mexico's
forms of investment and one of the golden rulesCEMEX (one of the world's largest cement
of making money is diversification. So, now couldmakers); Hong Kong's Johnson Motors (which has
well be a very good time to start dipping your40% of the global market for small electric
toe in rather more exotic foreign waters.Why domotors); and Brazil's Embraco (which as 25% of
emerging markets offer such good potential? Ithe global market for compressors). Others
have already mentioned globalisation and its effectalready enjoy national or regional dominance and
should not be underestimated. The developedare now poised for global growth. They include
world depends for its own expansion on productsIndia's Tata Motors; Turkey's consumer goods
and services purchased from the emergingfirm, Vestel; and Egypt's Orascom Telecom. Sixty
economies. Growing political stability, developingof the firms on the list are, by the way, publicly
equity markets and rapidly rising commodityquoted. If you would prefer less direct
prices all add to the attraction. It should also beinvolvement there are plenty of managed funds
noted that many companies are now listed notto pick from. The top performer for the last five
only on their local exchanges but also in Londonyears has been Credit Suisse European Frontiers,
and New York.What are the pitfalls? It is generallywhich is currently showing a 292% gain.
said that dips in the world's major stock markets