| This simple trick takes just a few minutes to | | | | sales letters and advertisements in a file, |
| do, but gives you an instant swag of FREE | | | | so you can pull them out whenever you are |
| marketing promotional material worth about | | | | going to create a new promotion in the |
| $50,000 written by expensive, leading | | | | future. |
| marketing gurus... | | | | |
| | | | Each of those marketing pieces is worth |
| If you had to pay them it would cost about | | | | between say $500 to $5000 depending on |
| $50,000 - but you get it for just a few | | | | which professional wrote it and how much |
| bucks. | | | | time it took them. |
| | | | |
| I learnt this from a business guru, and it | | | | So if you gather up between 10 and 100 of |
| works like a charm. WHAT TO | | | | these marketing pieces, and keep them in a |
| DO Go to the newsagent and buy a copy of | | | | file, you have about $50,000 worth of |
| a budget business magazine, not an | | | | professional, successful marketing materials |
| expensive one. | | | | on tap, to use as a reference when creating |
| | | | your own stuff. |
| In the cheaper magazines, heaps of mail order | | | | |
| businesses advertise their products by | | | | USE IT AGAIN AND AGAIN |
| giving away a "free report" which is really | | | | |
| just their sales letter. | | | | So here's what to do... |
| | | | |
| (In the expensive mags, you might find only 1 | | | | You just open up the file, spread out all the |
| or 2 of these ads). | | | | ads, then pick and choose... |
| | | | |
| They usually have 1800 free-call numbers. | | | | Hmmm... I'll take that headline from this |
| | | | ad... |
| Ring all of them and order their free | | | | |
| reports. | | | | ....and that paragraph from this other ad... |
| | | | |
| Within a week, you will end up with a pile of | | | | ...and the way this 3rd ad talks about the |
| excellent, usually well-written and | | | | price is a good way to do it... |
| persuasive sales material to adapt and use | | | | |
| in your business. | | | | ...and I like the picture on this one - I'll |
| | | | find a pic just like it somewhere and use |
| All for the cost of the magazine - about $6. | | | | it...etc. |
| | | | |
| Also cut out any of the ads that made you | | | | I've used this simple trick over and over |
| want to buy their product. Keep them in a | | | | again when creating my marketing materials. |
| pile. | | | | |
| | | | In fact, ALL of my marketing material has |
| Read through the sales letters (don't buy | | | | been other expert's stuff re-hashed and |
| anything!), and put aside any of the | | | | adapted to suit a new market and a new |
| letters that make you feel like buying | | | | product. |
| their product. | | | | |
| | | | And guess what - they all do it to each other |
| Those are the ones that work. | | | | too! |
| | | | |
| Throw the rest away. | | | | SAVES YOU TIME AND MONEY |
| | | | |
| GET ADVERTISING MATERIAL FOR YOUR NICHE | | | | It really cuts down on the time it takes to |
| INDUSTRY, FREE Follow the same procedure | | | | create a powerful, action-generating ad. |
| with your niche industry magazines, to get | | | | |
| the sales letters and advertisements from | | | | And it saves you $500 to $1500 that it costs |
| companies in your industry. | | | | to hire a professional to write a similar |
| | | | ad for you. |
| These sales letters and promotional materials | | | | |
| have already been adapted for your | | | | Actually, it will never be as good as a |
| industry! | | | | professional - they really do write magic |
| | | | stuff that gets results that will make your |
| Sort them out, and keep the ones that work on | | | | bank account very fat and happy like the |
| YOU. | | | | Laughing Buddha. |
| | | | |
| I mean, if you are just about to buy their | | | | But if you are doing it on the cheap like I |
| product after reading their ad, then | | | | did, this really is the way to go. |
| chances are that this ad will work on other | | | | |
| people too. | | | | MORE GREAT MARKETING IDEAS |
| | | | |
| So use that ad's language and phrases in your | | | | For more free tips and advice on marketing |
| own advertising! | | | | your business, visit... |
| | | | Good luck with your business! |
| ORGANISE THEM INTO A FILE Put all your | | | | |