| This simple trick takes just a few minutes to do, | | | | ORGANISE THEM INTO A FILE Put all your sales |
| but gives you an instant swag of FREE marketing | | | | letters and advertisements in a file, so you can |
| promotional material worth about $50,000 written | | | | pull them out whenever you are going to create a |
| by expensive, leading marketing gurus... | | | | new promotion in the future. |
| If you had to pay them it would cost about | | | | Each of those marketing pieces is worth between |
| $50,000 - but you get it for just a few bucks. | | | | say $500 to $5000 depending on which |
| I learnt this from a business guru, and it works | | | | professional wrote it and how much time it took |
| like a charm. WHAT TO DO Go to the newsagent | | | | them. |
| and buy a copy of a budget business magazine, | | | | So if you gather up between 10 and 100 of these |
| not an expensive one. | | | | marketing pieces, and keep them in a file, you |
| In the cheaper magazines, heaps of mail order | | | | have about $50,000 worth of professional, |
| businesses advertise their products by giving | | | | successful marketing materials on tap, to use as a |
| away a "free report" which is really just their | | | | reference when creating your own stuff. |
| sales letter. | | | | USE IT AGAIN AND AGAIN |
| (In the expensive mags, you might find only 1 or | | | | So here's what to do... |
| 2 of these ads). | | | | You just open up the file, spread out all the ads, |
| They usually have 1800 free-call numbers. | | | | then pick and choose... |
| Ring all of them and order their free reports. | | | | Hmmm... I'll take that headline from this ad... |
| Within a week, you will end up with a pile of | | | | ....and that paragraph from this other ad... |
| excellent, usually well-written and persuasive sales | | | | ...and the way this 3rd ad talks about the price is a |
| material to adapt and use in your business. | | | | good way to do it... |
| All for the cost of the magazine - about $6. | | | | ...and I like the picture on this one - I'll find a pic |
| Also cut out any of the ads that made you want | | | | just like it somewhere and use it...etc. |
| to buy their product. Keep them in a pile. | | | | I've used this simple trick over and over again |
| Read through the sales letters (don't buy | | | | when creating my marketing materials. |
| anything!), and put aside any of the letters that | | | | In fact, ALL of my marketing material has been |
| make you feel like buying their product. | | | | other expert's stuff re-hashed and adapted to |
| Those are the ones that work. | | | | suit a new market and a new product. |
| Throw the rest away. | | | | And guess what - they all do it to each other too! |
| GET ADVERTISING MATERIAL FOR YOUR | | | | SAVES YOU TIME AND MONEY |
| NICHE INDUSTRY, FREE Follow the same | | | | It really cuts down on the time it takes to create |
| procedure with your niche industry magazines, to | | | | a powerful, action-generating ad. |
| get the sales letters and advertisements from | | | | And it saves you $500 to $1500 that it costs to |
| companies in your industry. | | | | hire a professional to write a similar ad for you. |
| These sales letters and promotional materials | | | | Actually, it will never be as good as a professional |
| have already been adapted for your industry! | | | | - they really do write magic stuff that gets |
| Sort them out, and keep the ones that work on | | | | results that will make your bank account very fat |
| YOU. | | | | and happy like the Laughing Buddha. |
| I mean, if you are just about to buy their product | | | | But if you are doing it on the cheap like I did, this |
| after reading their ad, then chances are that this | | | | really is the way to go. |
| ad will work on other people too. | | | | MORE GREAT MARKETING IDEAS |
| So use that ad's language and phrases in your | | | | For more free tips and advice on marketing your |
| own advertising! | | | | business, visit... Good luck with your business! |