Royal Visit Boost For Holiday Island

Leaders of over 50 countries from thepeople decide where they will be going for their
Commonwealth will be meeting on thesummer holidays, and next summers tourist could
Mediterranean island of Malta from November 25be next winters property buyer. But theyre only
to 27, and for three days the island will begoing to do that if they visit the island first, and
enjoying the attention of hundreds of millions ofIm hoping that Malta will see an increase in
TV and online news viewers and newspapertourists in 2006 it really depends on whether the
readers worldwide.island takes this chance to market itself in the
Malta has often been overlooked bymonths ahead on the back of the free publicity
holidaymakers and second home owners in favourthe Commonwealth will bring..
of other Mediterranean islands such as Mallorca,The Commonwealth Heads of Government
Cyprus and Menorca, and hotels and estateMeeting takes place very two years, and has its
agents alike on the island are hoping that theroots in the British Empire, with 53 members who
three days of publicity will boost tourist andwere former British colonies belonging to the
property buyer numbers for 2006.organisation.
With good all year round weather and an EnglishQueen Elizabeth II is the head of the
speaking population visitor numbers from the UK,Commonwealth, and will be visiting with Prince
which make up about half of the islands touristPhilip for a two day trip to Malta to open the
numbers, have been surprisingly flat in recentmeeting on November 25 in Valletta, the islands
years, and with cheaper holidays available in thecapital. It will be the royal couples first visit to
new destinations from Eastern Europe such asMalta since 1992, and welcoming crowds are
Bulgaria set to capture more of the UK holidayexpected in similar numbers to their previous four
and property market Malta could see touristvisits.
numbers remain level or even fall in future years.In addition to the Queen and Prince Philip, among
Malta Holidaysthe attendees will be the United Kingdoms Prime
Malta missed its own target of a modest increaseMinister Tony Blair, and the Prime Ministers of
in tourists this summer, and there are worries onCanada, New Zealand, India, South Africa,
the island that the opportunity to increaseSingapore and Australia.
awareness among potential visitors will be missed.Around half of Maltas tourists are from the UK
Michael Johnson of Tribune Properties whoadds Michael Johnson, and its a similar figure for
specialise in property for sale in Malta comments:non islanders buying property here. As well as
Malta is ideally situated in the Mediterranean toincreasing holidaymaker numbers from the
attract tourists from all over Europe and furthertraditional UK market we should be trying to
afield but for a lot of people I speak to in otherappeal to people in Canada, Australia, South Africa
countries it isnt an obvious destination of choice.and New Zealand and other countries who take a
The island has a strong domestic propertyholiday in Europe to consider visiting Malta for a
market and doesnt rely too heavily on overseasfew days to sample the fine hotels, hospitality,
property buyers like some of the Mediterraneanhistory and culture that the island is so rich in. But
islands do, but at the same time those that doit remains to be seen whether the tourist board is
buy here play a good role in the economy overall.capable of translating good free publicity into
The timing of the Commonwealth meeting is goodvisitors for the island.
as its just before the New Year when a lot of